Essays —
long, slow,
considered.
Anchor essays on the work. 1500–2200 words each. Published when I have something worth saying, not on a calendar.
Year in Review — 2026
Ventures shipped, milestones hit, and three lessons I want to remember next year.
B2B in emerging markets — the missing operating layer
Why wholesale trade in Ukraine, Poland, and Uzbekistan needs software before it needs disruption.
Building during a war
On running a company when the planning horizon collapses to a week.
Referee psychology — what officiating taught me about founder calls
You cannot make the right call by being liked. You cannot make a wrong one and be respected.
The Ukrainian export thesis
Why Made-in-Ukraine isn't a brand campaign — it's an investment thesis.