Home/Press

Press kit —
everything on file.

Bios, headshots, logos, palette and typography. Use freely with attribution to Oleksandr Kalonov. For exclusive or longer-form access, send a note via the press intake form.

Media reel

90 seconds — keynote moments, Faktorist b-roll, the whistle, book pages. Self-hosted (MP4 + WebM). Free for editorial use with attribution.

Bios

Three approved lengths in your selected locale. Click to copy. Switch the URL locale prefix for EN / UA / IT versions.

Short~30 words

Oleksandr Kalonov (Alex Fox) is the founder of Faktorist, the B2B Made-in-Ukraine marketplace. He is a UPL referee and the author of #EverythingWillBeOK. Italy · Ukraine.

Standard~75 words

Oleksandr Kalonov — bylined Alex Fox — is the founder of Faktorist, the B2B Made-in-Ukraine marketplace, and the author of #EverythingWillBeOK (2024). He is a Ukrainian Premier League referee, the founder of Made-in-Ukraine magazine and podcast, and a co-architect of FTR, a utility token for verified trade receivables. He works between Italy and Ukraine.

Long~200 words

Oleksandr Kalonov (Alex Fox) builds infrastructure and writes about building infrastructure. He founded Faktorist in 2021 — the B2B Made-in-Ukraine marketplace that connects Ukrainian producers across agriculture, apparel, automotive parts, and defence technology with international buyers. He started officiating with the FIGC in Padua in 2007, was named the federation's Best Referee for the 2009/10 season, and joined the Ukrainian Premier League in 2022. His book #EverythingWillBeOK (2024, 312pp) is a field guide for builders in unstable times. He launched Made-in-Ukraine, a quarterly magazine and weekly podcast on Ukrainian export, in 2024, and co-architected FTR — a utility token for verified trade receivables — in 2025. He divides his time between Italy and Ukraine.

Headshots

Press-ready PNGs at 3000px on the long edge. Free for editorial use with attribution.

Square 1:1HeadshotPNG · 3000×3000Landscape 16:9HeadshotPNG · 3000×1688Portrait 4:5HeadshotPNG · 2400×3000

Logos

Wordmark + monogram in light and dark. SVG preferred for print.

Wordmark · lightOleksandr KalonovSVG · for dark backgroundsWordmark · darkOleksandr KalonovSVG · for light backgroundsMonogramOKSVG · favicon & avatarTagline · fullBuilder of things that last.SVG · for keynote slidesTagline · compactBuilder of things that last.SVG · for footers / sigsTagline · wordmark onlyBuilder of things that last.SVG · for compact placements

Color palette

Dark base, single gold accent, Ukraine blue reserved for Made-in-Ukraine surfaces only.

Ink (BG)#0a0a0a
--bg
BG-2#131313
--bg-2
Line#262626
--line
Ink#f5f5f3
--ink
Highlight#ffd700
--highlight
UA blue#0050a8
miu-cover
Ink-2#a3a3a0
--ink-2
Ink-3#5e5e5b
--ink-3

Typography

Geist for display and body. JetBrains Mono for metadata, IDs, eyebrows. Both self-hosted via next/font/google.

Spacing & layout

Max content width 1200px.

Section padding 64px desktop, 24px mobile.

Sidebar fixed at 300px.

Hairline borders 1px, never rounded on large surfaces.

Tagline

"Builder of things that last." Use as-is or fall back to the short bio.

Contact

For interviews, exclusives, or partnerships, the fastest path is the contact form. Direct line: alex@kalonov.com.

Based: Italy · Ukraine. Post: P.O. Box 888, 79008 Lviv, Ukraine.