Oleksandr Kalonov
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Oleksandr Kalonov
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Three questions worth sitting with

A short letter — no roundup, no list, just three questions I keep coming back to this year.

March 10, 2026·3,910 readers·4 min read·All issues →

Good morning. Short letter this month. Three questions I keep returning to:

One

What's the smallest amount of customer trust you'd need to ship the next version of your product? And what would it cost you to earn just that?

Two

If your company had to ship the same roadmap with half the headcount, which roles would you cut, and what does that tell you about the roles you have right now?

Three

What's the one thing you're doing because you've always done it, that you would never start doing if you were starting from scratch this morning?

Sit with them. Or don't. Reply if any of them land.

— Oleksandr

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One short email a month. No fluff, no spam.

© 2026 Oleksandr Kalonov
Sito v4.2 · Orgogliosamente Made-in-Ukraine 🇺🇦 ❤️

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