Oleksandr Kalonov
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Oleksandr Kalonov
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What a single quarter looks like

Three months, three ventures, one referee assignment, and the numbers that actually moved.

April 8, 2026·4,120 readers·6 min read·All issues →

Good morning. Q1 is in the books. Below: a tight breakdown of what shipped, with numbers where I have them and a TODO where I don't.

Faktorist

GMV crossed $108M for the quarter, up 41% YoY. Active sellers grew from 2,180 to 2,400. Net retention 121%. We added two cities (Vilnius and Tashkent) and stayed out of three we'd originally planned for — the credit underwriting wasn't ready for those markets yet.

Made-in-Ukraine

Issue N°08 closed copy in March and goes to print this week. The cover story (agri-export from the grey zone) got an early sign-off from the German trade press; expect coverage in May. Podcast crossed 500K cumulative downloads in February. New ad inventory sold through to Q3.

The book

Audiobook recording done in February, released in March. Audiobook is a meaningful share of monthly sales — higher than the publishing partner forecast going in.

Refereeing

Eight UPL matches. One controversial late call that the post-match review confirmed was correct. Eighty-six matches cumulative; one shy of last quarter's number, which I'm fine with.

FTR

Whitepaper v2 in November is now what we're building against. Testnet activity steady. Mainnet still 2027.

What I learned

The big lesson of the quarter: every time we've resisted scaling a product we're not ready to support, we've been right twelve months later. The discipline of saying no to a new market is harder than the discipline of saying yes; both compound.

— Oleksandr

Field notes

One short email a month. No fluff, no spam.

© 2026 Oleksandr Kalonov
Sito v4.2 · Orgogliosamente Made-in-Ukraine 🇺🇦 ❤️

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